In any group, whether it's 10 people or 10,000, much of the energy ends up being wasted rather than directed towards a common goal. The amount of wasted energy tends to increase as groups scale, leading large organizations to trend toward ineffectiveness over time. However, in those rare moments when a group's energy is fully aligned and channeled towards a shared objective, extraordinary things become possible. This is why 10 person startups can out-compete 10,000 person organizations: it's entirely possible that the 10 person company can direct more energy towards building a great product or new technology than the 10,000 person organization. It doesn't have to be this way. Group Flow[^1] is an organizational dynamics framework that maps how energy and consciousness flow through groups, providing tools to diagnose dysfunctional patterns and transform them into states of optimal creativity, performance, and fulfillment at any scale. Whether you're a startup founder looking to maintain startup energy as you scale, a leader in a large organization seeking to improve collaboration, or simply an individual seeking more meaning and connection in your work, Group Flow offers a powerful framework for unlocking collective creative potential. >[!info] This is a work in progress > What you find here is still in draft form. I'd love your [feedback ](mailto:[email protected])on clarity, depth of information, and understanability. ## Getting Started * [[The Insight|Introduction to Group Flow]] * Start with this comprehensive overview of the framework. ## About the Author This project was created by [Sash Catanzarite](https://sashcatanzarite.com). I’m a serial founder turned tactical, hands-on coach. I was the cofounder of Tradesy, a marketplace for preowned fashion which aimed to make the industry more sustainable by extending the lifecycle of products. We raised $150M+ from KPCB and others with John Doerr on the board, grew to over 7M members, and generated over $1.5B in sales from re-circulated fashion prior to exit. At Tradesy we went through the classic hyper growth startup rollercoaster. Once we found product market fit, we grew really rapidly, raised a bunch of money, and hired a ton of people. And then, at some point, everything just kind of started to break down. Execution slowed, growth plateaued, the company stopped feeling like a startup, and my job stopped being fun. Over the next few years, we rebuilt the organization from the ground up based on first principles, and developed frameworks that allowed us to reignite the energy that we felt as a six person startup and scale it up to a company of hundreds. Over the course of this journey I fell in love with organizational dynamics and the challenge of scaling startup energy. After selling the company I decided to embark on a new chapter as a coach, sharing what I’ve learned with other founders. Group Flow forms the basis of my work as a coach. >[!Tip] Work with me > If you're interested in working with me to apply the insights of Group Flow in your organization, you can learn more about my offerings, find out if you're a good fit, and request a consultation at the links below: > - [Coaching](https://sashcatanzarite.com/coaching/) > - [Consulting](https://sashcatanzarite.com/consulting/) > - [Workshops](https://sashcatanzarite.com/workshops/) [^1]: Group flow is heavily influenced by Group Relations, however I've chosen to [[Differences between Group Flow and Group Relations|modify the framework]] rather than work within it in order to: 1) make the concepts more accessible and applicable in organizational settings through verbal/visual teaching methods, and 2) emphasize the profound interconnectedness of group and individual transformation, framing group work as a path of personal growth and spiritual awakening.